The essence of i’m lovin’ it Live revolves around bringing renowned artists together to craft distinctive, never-before-heard compositions while exploring diverse musical genres. These exclusive performances can be enjoyed by music enthusiasts through a series of four episodes on MTV.
Expressing enthusiasm about the launch of i’m lovin’ it Live, Kartik Aaryan, the brand ambassador, exclaims, “I am thrilled about i’m lovin’ it Live coming to India, and as the brand ambassador, introducing the McDonald’s IP. There’s something special about McDonald’s that brings people together, and I truly appreciate their use of music as a universal language. I eagerly anticipate the exceptional music that will be produced by this remarkable lineup of artists and can’t wait to add it to my McDonald’s playlist.”
Sanjeev Agrawal, Chairman of McDonald’s India – North and East, shares, “McDonald’s is committed to nourishing and building communities, and music has the ability to break down barriers and unite people. i’m lovin’ it Live is our way of expressing gratitude to our customers and spreading the joyful energy of McDonald’s through music, further strengthening our connection with them. We aim to provide uplifting moments to our customers by presenting top-notch music entertainment featuring an unmatched lineup of performances by the biggest music stars in the country. We extend our gratitude to MTV for their collaboration, contributing to making this one of the most exciting and enjoyable music initiatives of the year.”
Armaan Malik, excited about i’m lovin’ it Live, shares, “Musicians convey their emotions, which our fans can feel in our performances and music. Often, these emotions are rooted in places and cities that hold sentimental value to us. McDonald’s and MTV have given me the opportunity to reconnect more intimately with those places and tap into my most cherished memories. This will not only be a treat for our fans but also a tribute to those special locations.”
Anshul Ailawadi, Business Head of Youth, Music, and English Entertainment cluster at Viacom18, expresses, “i’m lovin’ it Live with MTV is a particularly special partnership for us. The initiative focuses on India’s musical icons as they connect with memories that have inspired their creative journey. We aim to provide our fans with an experience that leaves them craving for more.”
